Daniela Parrado

Story

Hi, I'm Dani. Welcome!

This site is everything I do, in one place: my work in marketing and partnerships, the content I create for brands, my modeling, and the sport that's been part of my life since I was a kid.

I've called the US, Chile and Spain home, and in every one of those places I found my people through a team. That's still how I like to work: with people, for a shared goal.

Right now I'm looking for a full time role in marketing, PR, content or sales. Follow my story below, have a look around, and if you think we'd be a good fit, I'd love to hear from you!

Dani

Model

In front of the camera

A selection of my modeling work, from studio portfolio shoots to brand campaigns.

Height1.73 mBased inBarcelonaRepresented byMiah Management ↗

View my agency profile ↗

Drag the prints around, or tap one to see it bigger

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Work

What I do

I work where sport, events and brands meet. At The Venue Barcelona I'm the contact for sponsors and partners on a platform with 160+ events and 2.2 million spectators a year. Before Barcelona I made content for brands at an agency in Washington DC, where client engagement went up 30%.

My internship at The Venue is coming to an end, so I'm looking for a full time role where I can keep building on this. If your team needs someone who can handle partners, content and events, let's talk.

partnerships · content · events

May 2026 – now
160+ events · 2.2M spectators · 600+ companies
Business Development, Communications & ContentThe Venue Barcelona · Barcelona
Main contact for sponsors and partners on a platform with 160+ events and 2.2 million spectators a year. I manage the pipeline across 600+ companies in 11 innovation verticals, write the newsletter for 600+ partners, run social media, and design proposals and decks.
Aug 2025 – now
Player + social media for the first team
Community Manager & PlayerFC Barcelona Field Hockey · women's first team
I run the women's first team's social media while competing in the División de Honor, next to a full time master's degree.
Jun 2024 – Aug 2025
+30% client brand engagement
Content & Digital Communications CoordinatorDCPV Agency (PR, events & social media) · Washington DC
Grew client brand engagement by 30% with data driven, cross channel content. Owned campaigns end to end as lead contact, and captured and edited event photo and video.
Aug 2024 – Apr 2025
Field Hockey & Lacrosse CoachSidwell Friends School · Washington DC
Designed and delivered training programs and coordinated with athletes, families and school leadership.

First edition · organized and hosted end to end

The Venue Barcelona · 30 September 2026

Sport Business Day

The first edition, under the motto "Where Sport Industry Meets Innovation". I organized and hosted it from start to finish with SPAIN IS SPORT: attendees, startups, investors, sponsors and the full program, at the Olympic Stadium in Barcelona.

The day brought companies, startups and experts together to work on real industry challenges, with pitches to investors and mentors from ICEX, Ongoing Digital, The MotherTrees, Inèdit, B‑BRUCE and SPAIN IS SPORT. Lunch sponsored by ISPO Amsterdam.

Read the press coverage ↗

Organized and hosted end to end

The Venue Barcelona · 1 July 2026

Le Grand Connect

Barcelona's B2B gathering for the cycling, mobility and active tourism ecosystem, together with SPAIN IS SPORT, SPAIN IS BIKE and Palco23, at the Olympic Stadium. I organized and hosted it from start to finish, from bringing in attendees and partners to running the evening itself.

Read the press coverage ↗

As seen inAFYDAD ↗Redbici ↗

School projects · ESADE, MSc Marketing Management

Innovation & Marketing of New Products

NutriSport

A new product concept for Spanish sports nutrition brand NutriSport, aimed at active people who aren't professional athletes: market and competitor mapping, personas, problem statement and ideation.

Product innovationConsumer researchSport

$370–630M extra revenue proposed

Pricing

Peacock pricing audit

A pricing review of NBCUniversal's streaming platform, built around live sports. We designed a 15 dimension diagnostic tool and proposed three recommendations estimated at $370–630M in extra annual revenue.

Pricing strategyStreamingAnalytics

Social Media Analytics

La Pepita

Social media audit and strategy for a tapas bar in Gràcia, Barcelona: Instagram and Facebook audit, competitor benchmark, and a content, engagement and review strategy.

Social mediaContent strategyHospitality

Brand strategy

Nespresso Spain

A full analysis of Nespresso in Spain, ending in a new initiative: Matcha by Nespresso capsules, with a phased launch and communication plan.

Brand strategyProduct launchCommunication

Work with me

I film, edit and post short form content for brands, from product reels to event coverage.

Brands I've worked withOGEEVictoria's SecretFull HockeyErah Jewels

View my Instagram

3,262 followers · 181 posts

Social media I run

@fcbhockey_femeni

I run the Instagram for FC Barcelona's women's field hockey first team: match day graphics, results, player features, debuts and behind the scenes from training and trips.

View the account ↗

Brand content I filmed and edited. Tap a video for sound.

OGEESculpted Skin Perfecting Powder · Reel

OGEEDiscovery Set · Reel with my own discount code

Full HockeyStory · @fullhockeyesp

Victoria's SecretPartner event · #vspartner reel

2025 – 2026
MSc Marketing Management
ESADE Business School, Barcelona. #1 in Marketing in Europe, QS 2025
2023 – 2024
MSc in Management
Babson College, USA. Entrepreneurial Leadership & Innovation
2021 – 2023
BA Business Economics
University of Connecticut, USA

Skills & tools

Sponsorship & partner managementB2B sales & pipelineProposals & presentationsSocial media & communityContent & video editingCampaign managementNewslettersPerformance analyticsEvent coordinationAI & automationCRMFigmaAdobeCanvaCapCutGoogle Analytics 4

Languages: Spanish (native), English (native), Portuguese (C1)

Request my CV

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About

Off the pitch

Family and friends come first for me, always. Give me the beach, a long summer day and a new place to eat, and I'm happy. When I have time for myself, I paint and draw, and I love working out.

beach · summer · good food · painting